Privacy policy
Last updated: August 25, 2026
Privacy Policy — 2ND LANE AUS
This Privacy Policy explains how 2ND LANE AUS ("2ND LANE AUS," "we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit or use 2ndlaneaus.com.au (the "Site") and our rental and retail services (together, the "Services").
2ND LANE AUS is committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the 13 Australian Privacy Principles (APPs). This policy is written to reflect those obligations, including changes taking effect under the Privacy and Other Legislation Amendment Act 2024.
By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use the Services.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. We will post the revised policy on the Site and update the "Last updated" date above.
What personal information we collect
Information you give us directly:
- Contact details — name, address, phone number, email
- Order and rental information — billing and shipping address, payment confirmation, rental dates, sizing information
- Account information — username, password, and account security details
- Customer support information — anything you share with us when contacting our team
Information collected automatically:
- Usage data — pages visited, device and browser information, IP address, and similar technical information, collected via cookies and similar technologies
Information from third parties:
- Our platform providers (Shopify, for running the Site; Booqable, for rental bookings)
- Our payment processor, who collects payment details (e.g. card information, billing address) to process your order or rental
- Analytics and advertising partners, where you interact with our marketing (e.g. email opens, ad clicks)
How we use your personal information
- To provide our Services — processing orders and rentals, arranging shipping and returns, managing your account, and communicating with you about your purchase or booking
- Marketing — with your consent or where permitted by law, sending you promotional emails or showing you relevant advertising. You can opt out of marketing emails at any time via the unsubscribe link
- Security and fraud prevention — protecting your account and our Services from unauthorised or fraudulent activity
- Customer support and service improvement — responding to your enquiries and improving how our Site and Services work
We do not use or disclose sensitive personal information without your consent, and we do not use your personal information to infer sensitive characteristics about you.
Cookies
We use cookies and similar technologies to operate the Site, remember your preferences, and understand how visitors use our Services. Shopify's own cookie practices are described at https://www.shopify.com/legal/cookies.
Most browsers accept cookies by default. You can adjust your browser settings to block or remove cookies, though this may affect how well the Site functions.
How we disclose your personal information
We disclose personal information to:
- Service providers who support our business, including Shopify (website platform), Booqable (rental management), our payment processor, and shipping/fulfilment partners
- Marketing and analytics partners, where you have consented or where permitted by law
- Authorities or third parties, where required by law, to enforce our terms, or to protect the rights and safety of 2ND LANE AUS, our customers, or others
- A new owner, if 2ND LANE AUS is involved in a business sale, merger, or similar transaction
We do not sell your personal information.
Overseas disclosure of your information
Some of our service providers (including Shopify and our payment processor) store or process data on servers located outside Australia, including in the United States.
Before disclosing personal information overseas, we take reasonable steps to ensure the recipient handles it in a way consistent with the Australian Privacy Principles — including relying on our service providers' own data protection commitments and contractual terms. However, please note that overseas recipients may not always be subject to privacy obligations equivalent to Australian law, and in some circumstances you may not be able to seek redress under the Privacy Act for the handling of your information once it is overseas.
Data security and retention
We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, but no method of storage or transmission is completely secure, and we cannot guarantee absolute security.
We retain your personal information for as long as necessary to provide the Services, meet legal and accounting obligations, resolve disputes, and enforce our agreements.
Data breach notification
If we become aware of a data breach involving your personal information that is likely to result in serious harm, we will notify the Office of the Australian Information Commissioner (OAIC) and affected individuals in accordance with the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act 1988.
User-generated content
If you post a product review or other content publicly through our Services, that content may be visible to anyone. We are not responsible for how others use information you choose to share publicly.
Third-party websites
Our Site may link to websites operated by others. We are not responsible for the privacy practices of those third-party sites — please review their own privacy policies before providing any information.
Children's information
Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected a child's personal information, please contact us using the details below so we can delete it.
Your rights under the Australian Privacy Principles
You may have the right to:
- Access the personal information we hold about you
- Correct inaccurate or out-of-date personal information
- Ask questions about how we collect, use, or disclose your personal information
- Make a complaint about how we've handled your personal information
To exercise any of these rights, contact us using the details below. We may need to verify your identity before responding. We aim to respond to requests within a reasonable timeframe as required by law.
Complaints
If you have a concern about how we've handled your personal information, please contact us first using the details below so we can try to resolve it directly.
If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
- Website: https://www.oaic.gov.au
- Phone: 1300 363 992
Contact us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: contact@2ndlaneaus.com.au
Address: 36/33 Kimberley Street, Vaucluse, NSW, 2030, Australia