Impact
At 2nd LANE, we believe luxury fashion can exist alongside conscious consumption. Our rental model extends the lifespan of premium skiwear while helping reduce unnecessary overproduction, waste and environmental impact.
Waste Reduction & Extended Product Lifespan
662 ski gear items were rented instead of purchased.
Extending the lifespan of premium skiwear reduces unnecessary waste, landfill impact and overproduction across the fashion industry.
Ski outfits are often used only a few times per year — rental allows clients to access luxury fashion more consciously.
Reducing CO₂ Emissions Through Rental Fashion
The production of a single ski outfit can emit up to 50kg of CO₂.
By renting instead of purchasing 662 items, approximately 33,100kg of CO₂ emissions were prevented.
Reduced demand for new production also lowers water consumption and textile pollution.
Luxury Fashion With Less Water Waste
Producing one ski jacket can require thousands of litres of water.
Renting luxury skiwear helps reduce unnecessary textile production and preserves natural resources.
2nd LANE’s rental model contributes to more mindful fashion consumption.
Making Luxury Skiwear More Accessible
Average retail price per item: AUD $2,200.
Average rental cost per item: approximately 15% of retail pricing.
2nd LANE clients collectively saved hundreds of thousands of dollars while accessing premium designer skiwear.