Impact
At 2nd LANE, we believe luxury fashion can exist alongside conscious consumption. Our rental model extends the lifespan of premium skiwear while helping reduce unnecessary overproduction, waste and environmental impact.
View our Live Report →
Waste Reduction & Extended Product Lifespan
619 ski gear items were rented instead of purchased.
Extending the lifespan of premium skiwear reduces unnecessary waste, landfill impact and overproduction across the fashion industry.
Ski outfits are often used only a few times per year — rental allows clients to access luxury fashion more consciously.
Reducing CO₂ Emissions Through Rental Fashion
The production of a single ski outfit can emit up to 50kg of CO₂.
By renting instead of purchasing 619 items, approximately 30,950kg of CO₂ emissions were prevented.
Reduced demand for new production also lowers water consumption and textile pollution.
Luxury Fashion With Less Water Waste
Producing one ski jacket can require up to 7,000 litres of water.
Renting luxury skiwear helps reduce unnecessary textile production and preserves natural resources.
2nd LANE's rental model contributes to more mindful fashion consumption.
Making Luxury Skiwear More Accessible
Real retail price (RRP) recorded for 606 of 619 items rented (97.9%) — calculated item by item, not from a flat average.
Total retail value of items rented: AUD $1,031,972. Total rental revenue collected on those items: AUD $143,753.
2nd LANE clients collectively saved AUD $888,219 compared to buying at retail while accessing premium designer skiwear.