Collaboration

2nd Lane partners with brands, hotels, ski resorts, travel agencies, event organisers, fashion stylists, creators, photographers and editorial teams to create elevated winter experiences, curated campaigns and luxury alpine storytelling.

Partnerships

We collaborate with aligned brands, hotels, ski resorts, travel agencies, event organisers, creators and photographers who share our vision for luxury, fashion and unforgettable alpine moments.

Who We Work With

Luxury brands and fashion labels
Hotels, chalets and ski resorts
Travel agencies and retreat organisers
Fashion stylists and content creators
Photographers and editorial productions
Campaigns, activations and test shoots

What We Offer

Luxury skiwear hire, private styling, wardrobe curation, editorial support, retreat collaborations, campaign dressing and elevated winter fashion experiences tailored to each project.

Curated Luxury

Handpicked designer skiwear and accessories for a refined alpine wardrobe.

Editorial Moments

Styling and wardrobe support for content, campaigns, test shoots and editorials.

Alpine Experiences

Partnerships designed for ski trips, retreats, hotels, resorts and winter events.

Brand Alignment

Luxury-led collaborations created with intention, storytelling and visual impact.

Work with 2nd LANE

For collaborations, styling partnerships, editorial loans, retreats, resort activations or campaign projects, please get in touch with our team.

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