About us
About 2nd LANE
Luxury designer skiwear rental created for women who want to experience the snow with confidence, style and ease.
Our Vision and Mission
2nd LANE was created to make luxury snow fashion more accessible, intentional and memorable.
Our mission is to help women dress beautifully for the snow without the need to buy an entire winter wardrobe for one trip.
We curate designer skiwear, styling experiences and elevated alpine moments for women who value fashion, travel and conscious consumption.
Our Values
Community
A refined snow-fashion community built around confidence, connection and shared experiences.
Sustainability
Extending the life of luxury pieces through rental and reducing unnecessary fashion consumption.
Empowerment
Giving women access to premium designer skiwear without the full retail commitment.
Convenience
Curated looks, professional cleaning and Australia-wide delivery for your next snow trip.
Founder’s Note
I’ve been skiing since childhood, and some of my happiest memories are in the mountains. The anticipation of a trip, the first morning on the slopes, getting dressed for après-ski: I’ve always loved every part of it.
I created 2nd LANE to share that feeling. As a stylist and luxury fashion curator, I select pieces I would love to wear myself, then help you find the ones that feel right for you. A beautiful ski wardrobe should be a pleasure to put together, without buying everything for a single trip.
Today, that vision reaches beyond the wardrobe. Through private styling and our small-group ski retreats, I want to bring women together over a shared love of fashion, travel and the mountains, and create friendships that continue long after we come home.
Founder & Creative Director, 2nd LANE
