About us
About 2nd LANE
Luxury designer skiwear rental created for women who want to experience the snow with confidence, style and ease.
Our Vision and Mission
2nd LANE was created to make luxury snow fashion more accessible, intentional and memorable.
Our mission is to help women dress beautifully for the snow without the need to buy an entire winter wardrobe for one trip.
We curate designer skiwear, styling experiences and elevated alpine moments for women who value fashion, travel and conscious consumption.
Our Values
Community
A refined snow-fashion community built around confidence, connection and shared experiences.
Sustainability
Extending the life of luxury pieces through rental and reducing unnecessary fashion consumption.
Empowerment
Giving women access to premium designer skiwear without the full retail commitment.
Convenience
Curated looks, professional cleaning and Australia-wide delivery for your next snow trip.
Founder’s Note
2nd LANE began from a love of skiing, styling and the feeling of dressing beautifully in the mountains.
Every piece is selected to help women feel confident, elegant and prepared for unforgettable snow moments.
This is more than skiwear rental — it is a new way to access luxury, travel beautifully and experience the snow differently.
