2nd Lane is Mariane Franca's concept of business, which mixes high fashion with craftsman-quality products, a specific and accurate taste in beauty and fashion, an easy-going and fun lifestyle with a touch of luxury, and an inherent passion for sports embedded in her love of fashion.

The entrepreneur is a gifted fashion stylist and entrepreneur who captivates a sophisticated and expanding audience with her refined taste in style, which is well-known as charming and unruly.

Mariane combines a naïf and sophisticatedly raw elegance with a maverick and carefree soul. 2nd Lane expresses Mariane's immediate and ever-evolving expressive language and narrates an individual and conscious femininity that allows room for boundless creativity.

As a person who has been into sports since very young, tennis and skiing, Mariane captures the timeless elegance and sporty sophistication of tennis attire while infusing it with modern, urban sensibilities, making it a stylish choice for both on and off the court.

On the ski side, Mariane always dressed comfortably and fashionablely. As a ski lover, her wardrobe became more extensive and sophisticated, allowing her to open the 2nd Lane doors. With an innate affinity for fashion, her distinctive taste leans towards luxury and sports core fashion, setting her apart in the industry.

Her unique wardrobe has become a coveted treasure, attracting the attention of influencers, models, and photographers for collaborative projects. Mariane's expertise is in high demand, particularly in styling and producing, leveraging her wardrobe, now available for rental at 2nd Lane.

Embarking on a career as a mental health social worker 15 years ago, Mariane developed strategies to address multifaceted issues often rooted in low self-esteem. Recognizing the transformative power of fashion in bolstering confidence, she transitioned seamlessly into the world of fashion and beauty, establishing herself as a stylist and personal shopper with her signature.

Mariane's innovative approach to fashion effortlessly blends luxury with local designers, a skill honed through meticulous curation for her wardrobe, now accessible through 2nd Lane for everyone who can not afford the big Maison's high prices.

Beyond her role as a fashion stylist, personal shopper, and creative director, Mariane holds a PhD in Psychiatry. She leverages her expertise to empower individuals through fashion psychology. Her international publications and speaking engagements underscore her commitment to illuminating innovation in the fashion industry and advocating for mental health education and support.