Sustainability never looked this good. Rent luxury. Reuse with purpose.

Why 2nd Lane is #1 in Luxury Ski Wear Rentals

Luxury Meets Sustainability

"We believe in a world where looking incredible on the slopes doesn’t cost the Earth."

At 2nd Lane, we bring you runway-ready ski fashion from the world’s most prestigious brands — available to rent at a fraction of the cost. Our platform is built for style, performance, and planet-first thinking.

Global Reach, Local Roots

📍 Based in Australia, Inspired by the World

From skiing in Japan and New Zealand to après moments in Europe, 2nd Lane was born from a global love of snow. We serve stylish adventurers wherever they chase winter — locally and internationally.

The Widest Range of Premium Brands

Top Brands We Offer:
Fusalp • Prada • Moncler • Perfect Moment • Bogner • Goldbergh • Aztech Mountain, and more

Fashion meets function: Every piece is selected for technical performance and elevated design.

Circular Fashion. Elevated.

We are committed to the circular economy:

• Rent luxury ski wear instead of buying new
• Resale & repairs (coming soon!)
• Garments cleaned and maintained to luxury standards
• Less waste, longer lifespan, more impact

Who We Serve

Our clients are:

• Style-driven snow lovers
• Jet-setters and global travellers
• Creatives and influencers
• Families and first-timers who want to feel confident on the slopes

"You don’t need to own it — you just need to wear it like it’s yours."

The Global Benchmark in Luxury Ski Rentals

Feature2nd Lane 🇦🇺UK CompetitorsUS CompetitorsMulti-brand luxury offering✅ Yes❌ Limited❌ LimitedFocus on fashion + function✅ Yes❌ Style only or performance only❌ Casual/technical onlySustainability & Circularity✅ Yes⚠️ Partially✅ VariesTarget Audience🧍‍♀️ High-style, global skiers🎿 UK-based only🏕 Eco & budget-focused

2nd Lane is the only platform combining high-end snow fashion, sustainability, and global reach.